April 6, 2022
AUGUSTA, Maine – On April 6, as part of National Student Athlete Day, Kaylyn Bourque, a sophomore at Lawrence High School announced the creation of her athlete brand today unveiling her logo and website at KaylynBourque.com. Bourque is the first athlete to launch her athlete brand with Pliable, a Maine-based marketing, public relations and broadcasting company that helps high school, college and professional athletes build their brand.
Bourque, 15, recently completed her ice hockey season in Maine as the leading goal scorer with 33 goals, 11 assists and 44 points for the Winslow/Gardiner/Brewer/Messalonskee/Lawrence/Erskine Academy Black Tigers. She was named to the First Team All-Conference in the KVAC. She also recently completed her season with the Maine Gladiators U16 Tier II team. This spring, she will play girls lacrosse for Lawrence High School.
“As athletes, we all work hard at our sport and take pride in our performance and success. As more athletes start to think about their name, image and likeness, athlete branding is one way for all athletes at any level, male or female, no matter where they are from, or what sport they play, to begin to put their name out there and get attention from recruiters and create future career opportunities,” said Bourque.
Bourque’s athlete logo features her “KB” initials with the number 7 at the front of the letter “K” representing her favorite numbers, 7 and 77. The “B” in the logo is shaped as a hockey goal, indicating Kaylyn’s passion for going to the net and ability to score. The italic font represents Bourque’s speed on the ice and in other sports she has played, including lacrosse and track.
During the athlete branding process, Bourque took several steps to help build her athlete profile and self-confidence. She also received advice from Greg Glynn, Athlete Brand Advisor & CEO of Pliable who provided her with media training and ideas for content development. Pliable also helped Kaylyn to produce her recruitment video which includes two goals that were submitted to SportsCenter’s Top 10. She also worked with Pliable to design her athlete logo and website.
“I am grateful for my family, friends and teammates who have helped me become the athlete I am today. Greg and his company Pliable helped me develop the skills and tools I need to succeed in sports and in life. I am looking forward to using all the things I have learned to find the best college and take my career to the next level on and off the ice,” added Bourque.
Recently, Kaylyn competed in the Tier II tryouts for the Casco Bay Mariners and made the U19 team at as 15-year-old. Starting in September, the Mariners will begin their schedule competing in New England Girls Hockey League (NEGHL), the top girls hockey league in the country.
“We are excited to have Kaylyn in the program next season at the U19 level. She is hard-working, smart, and sees the ice well which will fit in nicely with the great group of girls we have next season. The Casco Bay Girls program does an exceptional job of balancing skill development, practice time, and competition, and Kaylyn will have the opportunity to progress in all those areas,” said Matt Poulin, head coach of the girls U19 Casco Bay Mariners.
Bourque’s career goal is to play for the Boston Pride in the Premier Hockey Federation. She is the first athlete in the country to build her brand using Pliable’s 10-Step Athlete Branding Playbook, which helps athletes to leverage their name, image and likeness during and after their playing career.
“I am so proud of Kaylyn for what she has accomplished during the past three months. She is a fast skater and a fast learner! Kaylyn now has the skills and tools to make herself more marketable to colleges, coaches and recruiters. She is a positive role model for all future athletes who want to set big goals, create a game plan and go after their dreams. In addition to being a great athlete, she is an outstanding young woman; she is going to attract a lot of attention from colleges across the country,” said Greg Glynn, Athlete Brand Advisor & CEO of Pliable.
To learn more about Pliable and how the company helps high school, college, professional and retired athletes build their brand visit, PliableMarketing.com/Athlete
Pliable is a versatile marketing, PR and broadcasting company that identifies opportunities and creates tailored content for its clients. Based in Augusta, Maine, the company specializes in athlete branding for high school, college and professional athletes. Athlete Brand Advisor & CEO, Greg Glynn is one of only 5,000 public relations professionals to earn the national accreditation from the Public Relations Society of America. As the former voice of the Portland Pirates (AHL), he has more than 20 years of marketing, public relations and broadcasting experience, including his role as host of The Athlete Brand Advisor Podcast. Learn more at PliableMarketing.com.